15 Signs Your Website May Need To Be Refreshed

time to refresh

This article updated by Kerri Marvel on December 4, 2023.

Following is a list of some sure signs your website may need an overhaul.

Any one or two of the following elements is reason enough; if your site has 5 or more, it’s definitely time!

  1. It’s not mobile-responsive (adapts to the screen size) – 58% of search is done on mobile devices.
  2. It’s been 3 years (or more) since the last remodel (should be updated every few years, with lots of small changes along the way). Yes, WordPress, and technology changes this fast.
  3. It doesn’t pass the “cave man test’ – A viewer must be able to determine what your site is about in 5 seconds or less,
  4. Your site doesn’t have clear, focused next steps – like a button, link, phone call – what is your viewer supposed to do?
  5. The Home page has a dated design.
  6. Poor or confusing user journey, or bad navigational menus.
  7. The contact information is too hard to find – They’ll give up and leave.
  8. The images look blurry or are low quality. Visual appeal goes a long way.
  9. The content is poorly written – spelling and grammar are still important.
  10. The home page is so cluttered, your viewers don’t know where to look, get overwhelmed and leave.
  11. It takes too long to load – your viewers attention spans are too short for them to wait so they leave.
  12. Your site doesn’t link to social media, reviews or testimonials – needed for trust and credibility.
  13. It isn’t Search-Engine Optimized – if it’s not attracting new viewers, it’s not doing its job.
  14. It auto-plays video or music – too annoying. No one does this anymore.
  15. Your website uses Flash software (mobile devices can’t display Flash).
  16. Bonus – Every website needs https/SSL – this is a must!

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